Category Archives: Uncategorized

GM Crazy For Culling the Hummer – Branding Case Study

One of the strongest and newest automotive brands to hit the scene in the last decade has been the Hummer. It is a symbol of strength and one that says you have arrived. This is what intrigues Hummer buyers, as … Continue reading

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Twitter As an Instrument For Increasing Brand Loyalty

For years internet use has consistently been on the rise. This development has lead consumers to take their own initiative when contacting and interacting with companies and brands. In addition to company websites, communities and blogs, in which consumers can … Continue reading

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How to Create a Business in a Brand

These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for … Continue reading

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Benefits of Mobile Website for an Automotive Business

The present period of mobile revolution provides an opportunity for businesses to capitalize on the mobile marketing strategies. According to comScore, nearly 73 million Americans accessed Internet through their smartphones in 2010. The rise of smartphone usage for accessing Internet … Continue reading

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The Automotive Industry and Global Trade

In the United States, one city is typically synonymous with the automotive industry. It’s challenging to think of an American made car without thinking of Detroit, Michigan, and in recent years the financial trouble the automobile giant has endured. Though … Continue reading

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Project Risk Management and Assurance

Why do so many organisations embark on high-risk projects without demanding robust project assurance? Projects fail for many reasons. Recent global studies indicate that inadequate risk management is a common cause. Successful project managers aim to resolve high levels of … Continue reading

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